One of the most embarrassing and gut-wrenching experiences for a Marketing Manager is to be handed a copy of company materials with the brand so disfigured it is unrecognizable. 

Let’s face it, when your organization distributes print across the State, the country or the world, you need a system that gives you the power to:

1. Efficiently organize and update content

2. Preserve brand integrity

3. Manage and track usage and volume

4. Avoid obsolescence and waste from unused stock

5. Ensure the polished image you designed remains intact, regardless the media

Today, small and large companies, plus private and public sector organizations are turning to branded marketing portals as the solution to this migraine inducing issue.  A portal provides all the above, plus supports ownership of the brand to ensure changes are initiated in a structured, sanctioned manner, budgets can be tracked and maintained, and trends are evaluated real time. A portal supports the marketing lead to align with internal partners allowing them freedom and flexibility within a framework that protects the brand. 

Let’s say for example, you manage product brochures, catalogs, a variety of letter head, business cards, new customer kits, thank you cards and more.  Of course, this is not your only job.  A portal allows you to “build the house” in which your internal clients have individual spaces, while you oversee pre-determined elements.  You can give them as much or as little access as is necessary to maintain the order the system is intended to provide.  You have the power to enable changes as minor as business card updates to workbook content.  Can you see it?  Could it be you’ll now have time for those other projects awaiting your attention?

So, who says it works?  Here’s what some of our customers have said.

 “The portal is a seamless experience for our reps ordering marketing materials for conferences, and the inventory reporting is automatic, customized and highly relevant.  We’re now able to spend far more time focused on growing our business, rather than worrying about inventory levels....” Education Industry

“… Helped meet very demanding deadlines for our massive catalog project.” Manufacturing Industry

“We now have better control of product quality, standardization, and quantity.  This is integral to our success from a Brand Standard aspect and more importantly from a cost control perspective.” Hospitality Industry

A good portal provider will partner with you to build what you need on your terms, whether it’s taking baby steps to test the waters, or jumping in full scale. 

Contact David Griffiths 828-277-8253 if you’d like to learn more or see a portal demo.