marketing collateral

The Power of Touch

The Power of Touch

Haptic marketing has been a buzzword for a few years now.  Marketers are applying the importance of touch.  “Haptic” is to touch as “Optics” are to vision.   Touch is incredibly important to grabbing the attention of your audience.

Increasingly, haptics have invaded the digital space. Also called tactile marketing or sensory marketing, digital ads employ haptics to engage the user.

Making Obsolescence Of Print Collateral Obsolete

Boxes of stationary under the stairwell with the old logo; shelves in the warehouse with outdated catalogs; pallets with posters promoting last month's event; all good material - none of it useful anymore. As circumstances and strategies change, branding and messaging evolves, marketing collateral often needs to be updated. All these improvements are important to the success of the company so having a plan can help reduce obsolescence and keep waste down to a minimum.