The North Carolina Public Transportation Association (NCPTA) hosts an annual training conference and business partner expo. It’s a time when vendors and systems collaborate to inform, update, collect new ideas and make the transit world a better place. The event offers possibilities for improving administration and operations, showcasing everything from scheduling software to vehicles of a surprising range of shapes and sizes.
My beloved daughter, and only child, turned 34 on October 9. Her birthday took me back to 1985 when I worked in telecom. Exciting times - expanding service from 13 cable channels, i.e. the networks, HBO, CNN, Nickelodeon, ESPN and C-SPAN to an unbelievable 400-450 MHZ bandwidth of up to 60 channels. Okay, so I’m dating myself (and loving it!).
One of the most embarrassing and gut-wrenching experiences for a Marketing Manager is to be handed a copy of company materials with the brand so disfigured it is unrecognizable.
Let’s face it, when your organization distributes print across the State, the country or the world, you need a system that gives you the power to: (1) Efficiently organize and update content, (2) Preserve brand integrity, (3) Manage and track usage and volume, (4) Avoid obsolescence and waste from unused stock, and (5) Ensure the polished image you designed remains intact, regardless the media.
In most businesses today, space comes at a premium. Desks are crammed together with co-workers close and the closet at the end of the hall is full of stuff. Add to that the jumble of materials needed to go to more than one trade show per year and you’ve got some serious space management issues. In fact, several of our print communication customers require us to call before we make any deliveries because they simply have no extra room.
My beloved daughter, and only child, turned 34 on October 9. Her birthday took me back to 1985 when I worked in telecom. Exciting times - expanding service from 13 cable channels, i.e. the networks, HBO, CNN, Nickelodeon, ESPN and C-SPAN to an unbelievable 400-450 MHZ bandwidth of up to 60 channels. Okay, so I’m dating myself (and loving it!).
You need to communicate a special deal, share event details, send out invitations, notify customers of an address change, and of course, it has to be done yesterday. There are some things you depend on others to help you with, mail lists, graphic design, copy, budget approvals, and more, but you still have crazy short deadline to deal with and you have to get this message out now. While there is a lot of organization and coordination required to get the project ready for printing and mailing, there are things that can be done well in advance that can help you be better prepared for the communication emergency.
Haptic marketing has been a buzzword for a few years now. Marketers are applying the importance of touch. “Haptic” is to touch as “Optics” are to vision. Touch is incredibly important to grabbing the attention of your audience.
Increasingly, haptics have invaded the digital space. Also called tactile marketing or sensory marketing, digital ads employ haptics to engage the user.
In this interview with Elaine Fogel, marketing and branding expert, she answers a few questions about her work, her experience and gives us some practical tips.
Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print:
Marketing portals help businesses control their brand, support their sales teams, and better allocate company resources, but they aren’t right for every company. Answer the following questions to help determine if portal is right for your organization.
Boxes of stationary under the stairwell with the old logo; shelves in the warehouse with outdated catalogs; pallets with posters promoting last month's event; all good material - none of it useful anymore. As circumstances and strategies change, branding and messaging evolves, marketing collateral often needs to be updated. All these improvements are important to the success of the company so having a plan can help reduce obsolescence and keep waste down to a minimum.
